In the Air Force Now | I got “drafted” for the military

When TSgt. Mark R. W. Orders-WoempnerSocial Media Director of the 434th Air Refueling Wing Office of Public Affairs, approached me about applying for the Honorary Commanders program at Grissom Air Reserve Base I thought it sounded like fun. Upon hearing my good friend Leilan McNally would also be applying I assumed it would be a little like In The Army Now if we both got picked. The only question was who would be playing the role of Andy Dick and who would be Pauly Shore. 

That is until we got selected. Our first order of business was to get the debrief on the induction ceremony specifics. The event would be in a normally secure area that was going to be unsecured for the event. Mark stated, “There are security forces inside the flightline, with nothing better to do than count rivets on planes, just waiting to put a knee in someones back. Please don’t walk through the doors of the hanger” 

This was serious business. 

From the Office of Public Affairs: The goal of the Grissom Air Reserve Base Honorary Comanders program is to provide select individuals from the civilian community the opportunity to learn first-hand about the base, its mission, people, history and impact on the state of Indiana. I had a little knowledge about the base due to a media refueling flight I took last year;

Checkout a video I did from that event of a KC-135 while it refueled a plane in mid-air going hundreds of miles per hour.

http://www.facebook.com/v/2289062820264

Each honorary commander is paired up with a department head at Grissom. My honorary commander counterpart, Chief Master Sergeant Karen Perkins, got her start in the regular Air Force working on planes like the one being refueled in the video. After 5 years she transitioned to the Air Force Reserve. She is now the command chief, the highest ranking enlisted officer of one of the key aerial refueling units in the Air Force Reserve command.

Nearly everyone at Grissom is a reservist. What does this mean? Basically it means they have day jobs and regular lives, in addition to their reserve duties. This was perhaps my biggest takeaway from the induction ceremony. Chief Perkins carries a full time job working for the FAA, keeps up on base duties and communications at night and drives or flies into Grissom from Oklahoma City nearly every weekend. Luckily for the Chief she has to be on base so much that some of her travel expenses are picked up.

While in line for lunch I overheard the reservists talking about where they were from. Chicago suburbs, Terre Haute, the list goes on and on. A friend of mine drives into Grissom or Camp Atterbury from Columbus, OH regularly to fulfill his duties. All of this time away from their families, their lives and they pay for their own travel.

The dedication these people show to their country is impressive once you realize the scope of what they do and go through to help protect us.

“I, Chris Theisen, having been appointed a Grissom Honorary Commander in the United States Air Force do solemly swear that I will support and defend the Constituion of the United States against all enemies, foreign and domestic; that I will bear true faith and allegiance to the same; that I take this obligation freely, without and mental reservation or purpose of evasion; and that I will well and faithfully discharge the duties of the office upon which I am about to enter, so help me God.”

If the honorary commanders had any doubt about how serious a position we were selected for it ended upon taking that oath at the induction ceremony. What started out as a fun opportunity has turned into a task I’m taking seriously; letting as many people as I can know about what the men and women of the 434th ARW at Grissom ARB base do on a daily basis and how it affects all of us, at home and abroad. 

Checkout the video of the induction ceremony, edited by my good friends at 12 Stars Media with their awesome Candidio product. 

Stay tuned to my blog as I share more adventures of the day to day life of an Air Force reservist.

I’m In The Air Force Now. 

Want a piece of Super Bowl history?

Are you a Giants fan? Perhaps an Indiana resident still beaming with pride? A Super Bowl memorabilia collector? A social media user in Indianapolis who felt they got snubbed and who really, really wanted a scarf?

Anyone who fits into the above categories will be happy to see the below Ebay offering (click here if widget doesn’t display properly);

 

[ebay width="355" height="300" itemid="260952405918" query="Super Bowl" ]

Yes this is your chance to own one of the famous Super Bowl XLVI scarves. Not only was this hand knit, it is one of only 13,000. Sure that sounds like alot to be a limited edition item but when you realize only volunteers received one you will understand the allure these scarves carried during Super Bowl week from visitors and residents alike. 

The best part about this scarf?

It will help feed the hungry. 100% of the money raised will go to Gleaners Food Bank. Gleaners is a great charity that was directly tied into Super Bowl 46 through the Taste of the NFL and Souper Bowl events. The company I work for has raised funds and collected food for Gleaners and a friend of mine helps them raise funds. Trust me when I say they are a great organization with a great mission and are always in need of help.

So no matter where your interests lie I hope you will bid early, bid high and bid often.

If you live out of town I will only accept cashiers check or money order. Ebay has some rules and regulations that wouldn’t allow me to list that exactly in the description so I had to fudge it. Rest assured we can work something out. 

 

More #social46 free stuff

If you would’ve told me when this whole #social46 thing started that it would’ve ended up like this I would’ve thought you were nuts. Here are some basic stats; (link if the image is hard to see)

Social46

And thats just in the last 24 hours. For all of this chatter to come after only a 2 week campaign is pretty amazing. I’ve worked in online marketing for the past 2+ years and I’m still impressed with where this all went. Sure it helps that its the Super Bowl, there were sure to be alot of tweets, but for people to not even know what #social46 was to now get to this point is pretty cool. 

One of the most impressive stats to me, but not Daniel Herndon, was the fact that the hashtag was used by over 4,000 unique accounts. For 46 (or so) people to get that type of community involvement in such a short time frame shows the power of social media, just ask Rob Lowe. None of this takes into account the Facebook posts, YouTube videos and Google +1′s.

Ok now on to the free stuff. After some initial hubbub it was great to see the Indianapolis online community come together and promote our city, the host committee legacy programs and even some football game. Chuck Gose had been keeping up with the hashtag via a service called Manage Flitter. After the first couple days he noticed a trend, lots of people not in the original #social46 group using the hashtag. Having some extra Reebok Social 46 messenger bags from the Montabe photo contest I decided a thank you would be in order. Unbeknownst to anyone besides Chuck and I, I planned on rewarding the accounts who used the #social46 tag the most and who were NOT in the group with a messenger bag. The top 5 were (thanks to Manage Flitter for the stats)

@airthom — 119 tweets

@NicoleWTHR — 94 tweets

@ScottSwanWTHR — 87 tweets

@nathan_hand — 79 tweets

@markecraft — 67 tweets

Honorable mention goes to @IBJNews with 75 tweets but at the time of this writing I didn’t have verification on who managed the account so I gave the last one to 6th place. IBJ was on it for 2 weeks with great inside content, many thanks to them. 

This isn’t meant to be an accurate measure of reach or other social metrics. Its not meant to be a big deal. It’s just a nice way to acknowledge a few of the people who helped on this new frontier of social marketing at a Super Bowl. I’d be remisced if I didn’t mention the countless others utilizing other social mediums and other hashtags but who had as much, if not more, of an impact in Indianapolis getting the distinction of being the most socially connected Super Bowl in history.

It was a wild ride, lets do it again in 2017. 

Why the Super Bowl doesn’t matter | Part II

In a previous post I talked about why it didn’t matter to me who won the AFC or NFC Championship games. Sure I ended up watching some of the games, sure I was rooting for the Harbaugh brothers to coach against each other in Super Bowl XLVI; but I still didn’t “care” 

Fast forward a couple days. I decided to take advantage of my daily duties at FlexPAC only needing wi-fi to be completed and headed downtown. In between working I had the chance to check out the social media command center, the installation of roman numerals on Monument Circle and all the other great things Indy is up to. It was the one unplanned part of my day that turned out to matter the most.

After a work meeting I had about 45 minutes to kill before picking up the Indy Express Bus (a really great deal for downtown commuters) Luckily I had seen some postings on Twitter on the #social46 hashtag talking about an art exhibit called Turf put on by the IDADA. Since it was 1 block from the bus stop, and free, I decided to check it out. The Turf exhibit is housed in the old Indianapolis City Hall building itself a piece of structural art work. 

The exhibit is made up of pieces from talented Indianapolis and Indiana based artists. All of the spaces were great but one in particular stuck with me so much that I had to walk back and take a video.

 

 

While filming this video I met a man named T.L. Roeschlein. T.L. is very artistic himself as evidenced by his cool fortune cookie fortune “business cards” He took a picture of me while I was doing the above video and then slid into the video at the end. After I shot it we struck up a conversation. I found out he is working on something called Undrdg. I talked to him about what the #social46 group was trying to do and then it struck me. This is exactly what the Indianapolis Super Bowl Host Committee had in mind with all of the programs they rolled out that were ancillary to the game. Its not about Indianapolis getting the Super Bowl football game, its about Indy getting to do things like Turf and showcase our people and architecture all while improving our city long term because we have a football game. 

Without being invited to the #social46 group I doubt I would’ve even been downtown let alone take the time to visit, or even hear about, the Turf IDADA Art Pavilion. Without social media as a talking point I would’ve met T.J., chatted for a minute then went our separate ways.

With social media we connected instantly on Twitter. We tagged each other in ours pics and videos. We exchanged business cards to connect later and find out more about each of our passions and projects. Yes you naysayers social media is more than a bunch of people standing around typing on smart phones (although that happens alot too) Its about using those tools to connect or start offline relationships that foster and grow. 

Without the Super Bowl I would’ve never come downtown to checkout IDADA galleries. I would’ve never known the amazing amount of artistic talent in my backyard. I would’ve never connected with a part of the city that existed right in front of me in plain view.

I will watch the Super Bowl. I will cheer for the Giants aloud (but privately root for Michigan man Tom Brady) I will enjoy the football game but I care more about the Turf inside the old City Hall building than I care about the turf inside Lucas Oil Stadium, you can bet on that.

Whats the early line in Vegas anyways? 

Super Bowl 46 doesn’t matter to me

Most of the country will be glued to TV sets and populate sports bars in droves this NFL Championship Sunday in anticipation of who will represent the NFC and AFC in the 46th edition of the Super Bowl in Indianapolis. I’ll be watching too but I’m going to let you in on a little secret…..

I couldn’t care less who wins.

For those of you that know me you might assume I say this because my beloved Detroit Lions teased me this year but bowed out of the playoffs early. You also might assume that since I’m a resident of Indianapolis I don’t care about Championship Sunday due to the Colts 2-14 season. You would be right, but also oh so wrong.

The real reason Championship Sunday and the Super Bowl don’t matter to me started with a tweet;

At its core the Social 46 group was selected to help promote the Super Bowl through social media. Whether it be the events leading up to and during Super Bowl week, or the myriad of initiatives started by the Indianapolis Super Bowl Host Committee, our “job” is to make Indy the most socially connected Super Bowl in history. I like to call us the “online street team”

While there are certain requirements a host city must do tied into long term impact after the Super Bowl, Indy went above and beyond. Even though I knew a little about these initiatives I didn’t truly understand their full impact and the passion behind them until I attended the kickoff event for the Social 46 group.  

A great summary of our group and the kickoff event was curated by Tom Spalding on Storify.

That Indianapolis has chosen to take such a proactive, wide reaching and long term approach to this event is a testiment to the Host Committee leadership and the city as a whole. Rather than try to explain each initiative I encourage you to visit http://www.indianapolissuperbowl.com/ and click on Host Committee Programs. Even if you don’t live in Indy it’s a great way to see how a sporting event can have amazing civic benefits to a community.

While I encourage Indiana residents and visitors to experience once in a lifetime events like Super Bowl Village (with more bands than Bonarroo, and free) the NFL Experience (tickets here) and the zip line (tickets here) remember the lifelong impact this game has on the city of Indianapolis and its residents.

On February 6th the countdown to Super Bowl 47 in New Orleans begins. Fans will think their team can make it to the Big Easy and the media will be asked to pick their favorites for the big game. Indianapolis will be on our way to enjoying the cornucopia of benefits from winning the bid to host Super Bowl 46. Hopefully New Orleans uses their winning bid to benefit a city and area that is still reeling from Hurricane Katrina.

No matter who you are rooting for to play in Super Bowl 47 it won’t matter to me after seeing up close and personal the long term impact the game can have on a host city.

Unless the Lions play the Colts, then it might matter to me a little.